Looking anywhere, seeing it everywhere, waste has become a “natural” part of our everyday life that we often do not even realize it is there. A common disregard for the omnipresence of waste unites us. The “Building collective ownership of single-use plasticswaste in youth communities: case studies from Kenya, Jamaica and Malawi” (Young Plastics) project under the Global Challenges Research Fund aims at identifying tools for collective awareness and motivate actions to reduce single-use plastic. Within the scope of the project communication options at schools, youth groups and universities in Jamaica, Kenya and Malawi will be evaluated, all of which with regards to the minimization of use of plastic by young people.
Why do we need to conduct this research? Because the pollution resulting from single-use plastic is one of many grave destroyers of the environment. Waste reduction can help promote sustainable use of the ocean as well as of terrestrial ecosystems. Plastic waste threatens sustainability of cities, of production patterns and of our consumption. Economic development and sustainable growth can only be achieved by addressing the impact of single-use plastic waste on our environment. Therefore, this projects seeks to develop tools, which are integrated into social interactions, that aim at the reduction of plastic waste.